Mobile marketing is used by companies to advertise across mobile devices such as cell phones and portable media players. Methods of mobile marketing that companies use can be something simple like a visual ad or something a bit more complex such as a qr code. To decide which mobile marketing method is best for your company, use the following advice.
Allow your subscribers the option to opt-out of receiving your texts. The format of your messages should automatically include an “opt-out” set of instructions or sentence. You need to use words that get the message across that they can get out of your messages. This includes words like “UNSUBSCRIBE” and “STOP.”
Make your messages viral. Text messages can be very quickly and easily forwarded to other people. Yous should sometimes ask your subscribers to invite their friends if they enjoy your service. Make sure to include opt-in instructions. You may be amazed at how quickly that can make your database grow.
Develop an app. Apps are programs for mobile devices that interact with customers in many different ways. They provide easy access to your business through the program the customer installs on their phone. Make your app useful and appropriate to attract the most attention and downloads from your current and potential customers.
Be consistent with your messaging volume. You should always let your customer know in advance how many messages you plan on sending out per week or month. When you do this, your customers know what to expect and will be waiting to hear from you. Make a good schedule and stick to it.
Never neglect to cater to the people who aren’t responding to you in a mobile marketing campaign if you want even more customers. You should also do more to bring back repeat customers, but also fix what’s not working with your campaign so that you can entice more people to stop in.
Unless it is absolutely necessary, avoid large files such as photos in your mobile marketing message. When including a link in the message, make sure to use a URL shortener. These steps will help you keep your message short and concise, which greatly reduces loading time and helps to keep your customer interested.
If you are sending out text messages or any other type of materials to customers via your mobile marketing campaign, make sure that you keep the file sizes as small as possible. Some people have serious bandwidth limitations and cannot receive or store large file sizes. Anything that is too big will just be ignored.
Social media is not a buyer’s market; it’s essentially a large, ongoing conversation that you will need to participate in as a mobile marketer. You cannot be the proverbial salesman here. Instead, you really have to be a mobile user much more than a marketer. This means you need to focus more on communication and less on being authoritative.
Take your time to make your mobile marketing fun for other people if you really want it to be effective. As someone is out there waiting for their bus to come or waiting for that traffic jam to relent, they could be watching a funny advertisement created and released by your company.
Make unsubscribing to your mobile ad simple and easy to improve your image with the customer. As difficult as it may be to make unsubscribing easy, your recipients will view you as a reasonable and worthy merchant whom they can trust. Chances are very good that anyone who unsubscribes was never going to purchase anyway so you save yourself some pointless promotion too!
Making a QR code for your mobile marketing campaign is very easy to do. There are free resources online where you can generate a QR code which enables tracking functions, so you can see where your customers are coming from with the code. That way you know which ad resources the customer got the code from and decide which are effective and which are not.
Focus on a new type of Search Engine Optimization (SEO) for your mobile marketing campaign. Search engine optimization in the mobile market really focuses primarily on using one search engine and also emphasizes your location more than regular SEO. Most of what you know about SEO remains unchanged, but there are new aspects to learn with mobile sites.
The mobile market is not slowing down at all, but that doesn’t mean you need to get in for the sake of getting in. Sure, you should at least have some type of mobile marketing, but getting into the market because you feel you must leads to sloppy campaigning. Make sure it’s something you want to do.
Mobile Marketing Strategy
If you decide to incorporate SMS messaging as part of your mobile marketing campaign, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. A poor implementation of an SMS campaign can have a drastically negative impact due to the fact that receiving SMS messages triggers alerts on mobile devices. Customers may feel angry about the amount of texts they are receiving. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. Making promises and keeping them builds trust among your consumers.
Balance your mobile marketing within an integrated media strategy. Mobile marketing alone will not take your brand to the next level. Neither will direct mail or internet marketing alone. You need to develop a multi-channel strategy that works in harmony with each other to really tell the story of your brand. If you feel your mobile marketing strategy is acting on its own, now is the time to bring it into your larger marketing strategy.
As stated before, many companies use mobile marketing to advertise on mobile devices. Companies use simple mobile marketing methods like visual ads and complex mobile marketing methods as well, like qr codes. By using the advice from the article above, you can choose a mobile marketing method that will work for your company.